Course curriculum

  • 1

    Welcome to the course!

    • Introducing the Pioneer Programme

    • THE PIONEER PROGRAMME ELEMENTS
  • 2

    Module 1: Create Your Standout Brand

    • The Power of Superniching

    • The Power of Superniching - Slide Deck

    • WORKSHEET: Your Superniche

    • Your Standout Brand

    • Your Standout Brand - Slide Deck

    • WORKSHEET: Your Standout Brand

    • Your Content Strategy

    • Your Content Strategy - Slide Deck

    • WORKSHEET: Your Content Strategy
  • 3

    BONUS VIDEO CONTENT

    • BONUS VIDEO CONTENT: OPPO Ice Cream - Entrepreneur Masterclass Interview

    • BONUS VIDEO CONTENT: CREATIVE NICHING FOR ENTREPRENEURS VIDEO 1/3

    • BONUS VIDEO CONTENT: CREATIVE NICHING FOR ENTREPRENEURS VIDEO 2/3

    • BONUS VIDEO CONTENT: CREATIVE NICHING FOR ENTREPRENEURS VIDEO 3/3
  • 4

    Module 2: Create Your 5-figure Offer

    • Makeover Marketing

    • Makeover Marketing - Slide Deck

    • Market Research

    • Market Research - Slide Deck

    • Warm Fuzzies

    • Warm Fuzzies - Slide Deck

    • Instructions for Module 2 Assignments

    • WORKSHEET: Tuning Into Your Target Market

    • WORKSHEET: Define Your Offer
  • 5

    Module 3: Copywrite your offer

    • The 12-part sales page formula

    • Checklist - The 12-part sales page formula

    • Slide Deck - The 12-part sales page formula

    • Informal copywriting - a great example of good copy

    • Slide Deck - Informal copywriting - a great example of good copy

    • Your 'About' Page

    • Instructions for the module 3 assignment

    • WORKSHEET - Copywriting Your Offer
  • 6

    Module 4: Make sales fast

    • Make Sales Fast

    • Slide Deck - Make Sales Fast

    • Pricing

    • Slide Deck - Pricing

    • Selling (plus: the Consultancy Close)

    • Slide Deck - Selling

    • WORKSHEET - Make Your First Sales
  • 7

    Module 5: Your 100k marketing plan

    • Getting to 100k

    • Slide Deck - Getting to 100k

    • Your 1-Page Marketing Plan

    • Slide Deck - Your 1-Page Marketing Plan

    • WORKSHEET - Your Leverage Strategy

    • WORKSHEET - Your 1-Page Smart Marketing Map
  • 8

    5a: Listbuilding foundations

    • Listbuilding Foundations

    • Slide Deck - Listbuilding Foundations

    • Strategic Partnerships

    • Slide Deck - Strategic Partnerships

    • Facebook profiles, pages and groups

    • LinkedIn

    • Slide Deck - LinkedIn
  • 9

    Module 6: Your next steps

    • Your Next Steps

    • WORKSHEET - Your Chunk Checklist