Read the first chapter of FWLP

How to think about choosing your focus

Don't try to choose a business now

What do you want (playbook)

5 questions to work out what you want

Elon Musk's question

Are you a scanner?

The scanner's guide to success

The key to generating ideas

Idea generation

Idea brainstorm pdf

Idea brainstorm

How to think like an entrepreneur

Microblocking, or ‘How to make real progress when you’ve got no time or energy'

Think big, start small and other hidden secrets of successful ideas

The happiness equation

Play it out

The danger of pinball thinking

Thinking about offers instead of businesses

Evaluating your ideas with the 3 P's

How to evaluate your ideas

Idea Evaluation Worksheet using the 3 P's

Beware these 2 misunderstandings about your abilities

What to do if you can't find a business idea

How to fix up your flawed business idea

How to get started right now

Think big start small

Product market fit

Choosing your play project

Generosity offer

Generosity offer - should you charge for it?

Generosity offer a) Live workshop

Generosity offer b) 5 day challenge

Generosity offer c) Live training

Generosity offer d) 15 minute consults

Generosity offer e) Live event

How to choose your Generosity Offer

What should you do first if you want to create a business but you’re not sure exactly what it is yet?

Welcome to the rollercoaster

Introducing your Top Dog

How to manage your Top Dog

How to manage your Top Dog - what I learned from the Lightning Process

Take the perfectionist challenge

What's your pattern of self sabotage?

Build your support team

Get comfortable with being uncomfortable

Stop comparing yourself! (And what to do when you feel like hiding in shame)

If you're telling yourself "I'll see if this works" watch this

Ready Fire Aim

Are you waiting for permission?

Are you a perfectionist?

The secret to getting paid

Defining the problem you solve

How to describe problems the right way

The incredible power of empathy marketing

Troubleshooting finding the problem - if it is too broad

Understanding towards & away from drivers in marketing

What's the precipitating event?

What if the buyer doesn't recognise they have the problem?

What if there is a lot of competition?

What if the person paying is not the person that benefits

How to save the world - a lesson from Elon Musk

How to save the world - throw a better party

Things you should have now

How to approach market research

How to do market research

When market research turns into a sale

How to find people to interview

If you feel resistance to doing market research

Choose one social network

How to choose the right network & do it your way

Social media is not about selling

Play in public

Tips about links, shares, memes and selfies

What to post - part 1

What to post - part 2

What to post - part 3

Can you be more real

Copying with controversy

How to pimp your brand

Who are your kind of people (Finding your niche or avatar)

Facebook profiles, pages and groups

LinkedIn

Your Content Strategy

WORKSHEET: Your Content Strategy

How to get started on TikTok with Kate Beavis

If you want to start building a business but can't quit your job right away do this...

How to make money from podcasts - with Jason Allan Scott

The power of creating one irresistible offer

The advantage of productising what you do

How to create an offer

What kind of offer should you start with?

Differences to selling to organisations

7 components of an offer

12 ways to offer your knowledge & expertise, Part 1: Consumer offers

12 ways to offer your knowledge & expertise, Part 2: Corporate offers

Warm Fuzzies

The 12-part sales page formula

Informal copywriting - a great example of good copy

Selling (plus: the Consultancy Close)

Pricing

This is your goal when selling your first few times

How to get your first sale

How I won my first consulting project

Other actions to get your first sales

Winning sales after product market fit

When you win your first playcheque

3 things you need to play full time

The 4 sources of new sales

Should your generosity offer be free?

Getting started on partnerships

Why would someone promote you?

How to do a partnership deal and track the sales

Two real-life examples of effective partnerhips

How to find a partnership deal

What if you need money right now?

What is the rich life for you?

Can your business take you where you want to go?

Plan for success

Passive income

What are your money blocks?

Why you must charge high prices

Have you done the numbers?

Here are the 6 essential elements you should have for a success business now

And here we are at the end

How to raise your prices

Q&A 1: Find the hook for a business that pays

Q&A 2: Create your signature offer that makes £1,000 or more per sale

Q&A 3: Fast lead generation